The Dos and Don’ts of Using YouTube Shorts for Marketing

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Welcome to the world of YouTube Shorts, a new and exciting way to create and consume content on one of the world’s largest video-sharing platforms. With the rise of TikTok and other short-form video apps, YouTube has introduced its version of bite-sized content in Shorts, designed to capture our attention and keep us engaged in a fast-paced digital world.

But how can you use YouTube Shorts for marketing purposes? What are the dos and don’ts of creating content that resonates with your user & drives results? 

This blog will explore the ins & outs of using YouTube Shorts as a marketing tool, from creating eye-catching content to leveraging the platform’s features to reach your target audience.

So whether you’re a small business owner looking to promote your products or services or a content creator looking to grow your reach & grow your audience, this guide will provide valuable insights on using YouTube Shorts effectively and achieving your marketing goals. So, let’s dive in and explore YouTube Shorts marketing together!

Do’s of using youtube for marketing 

youtube shorts for marketing
  1. Embed YouTube Shorts on your website 

Reach a wider audience and keep your users engaged. Using social media aggregator platforms like Taggbox to collect, customize, and embed YouTube shorts on your website to ensure that they market your product even on the website. 

This way, they spend more time on the website improving your dwell time, and are constantly intrigued by your online presence.

  1. Keep it short and sweet

Remember, the whole point of YouTube Shorts is brevity, so aim for videos that are 60 seconds or less. This will help you quickly capture your audience’s attention and keep them engaged.

  1. Use eye-catching visuals

Whether it’s a bold color scheme or a clever use of animation, visuals are crucial to making your Shorts stand out from the crowd.

  1. Leverage trending topics

One of the great things about YouTube Shorts is that they allow you to tap into the latest trends and viral sensations. Keep an eye on what’s hot and try to incorporate it into your content in a fun and engaging way.

  1. Use videos for search optimization.

In every effective digital marketing ecosystem, video marketing and search engine optimization (SEO) work hand in hand. Know your target search intent before you start recording, and then produce valuable, pertinent videos. 

Provide pertinent information, impart knowledge, and involve your audience. You must research and apply those keywords in the video and the description, just like typical website SEO best practices.

After producing quality content, optimize it on the back end with meta titles, video descriptions, captions, hashtags, thumbnails, etc. Depending on the platform, this process will seem different. 

One SEO advice for video marketing that many people ignore is inserting a video transcript. Search results for the video will be more comprehensive and accurate as a result of search engines being able to understand better what the film is about.

  1. Customize Thumbnails

You may wonder why you should make a thumbnail for a vertical movie that automatically plays nonstop. You’re correct. You’re overlooking that YouTube Shorts can also be watched as regular videos on a channel. 

Like other YouTube videos, thumbnails are extremely important in determining whether or not a visitor would click on your YouTube Shorts. So, to get users to view your short movie, you need an attractive thumbnail.

Don’t of using YouTube Shorts for marketing 

youtube shorts
  1. Post short articles only

People are finally realizing that YouTube Shorts provide an efficient means of amusement or education. But you don’t want to disappoint them by releasing Minute-Long Shorts. With YouTube Shorts, be succinct, clear, and direct. Keep this in mind and follow the schedule.

  1. Don’t seek virality

Trying to create material that can go viral can be incredibly distracting. Time and money are being wasted on this. Viral behavior puts a company’s brand compatibility model in danger and can give you a dishonest reputation. It’s best to prioritize high-quality content generally.

  1. Don’t Skimp on Quality

Even if your videos are short, they can still be polished and professional. Ensure your content looks and sounds excellent, and always put your best foot forward.

  1. Don’t ignore your audience

As with any marketing strategy, knowing who you’re trying to reach and what they’re looking for is essential. Take the time to know your target audience and tailor your content accordingly.

  1. Don’t be too salesy

While promoting your products or services through Shorts is fine, it’s important to do so in a way that feels authentic and not overly promotional. Focus on providing value to your audience first and foremost. 


And there you have it – the secrets to success in YouTube Shorts marketing! By keeping these dos and don’ts in mind, you’ll be well-equipped to create engaging, memorable content that resonates with your audience and helps you achieve your marketing goals.

Whether you’re an experienced marketer or just getting started with Shorts, there’s no denying the power and potential of this new and exciting platform. With its focus on brevity and creativity, YouTube Shorts has the potential to captivate and engage audiences in ways that traditional marketing tactics simply can’t.

So go forth, create, and let your imagination run wild. With the right strategy and creativity, the sky’s the limit regarding what you can achieve with YouTube Shorts. Thanks for reading, and happy Short-ing!

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