The event industry has seen many trends come and go, but one trend gaining popularity recently is Social Wall Events. 

This innovative technology allows event organizers to create a real-time, interactive display of social media content related to the event, enhancing the overall experience for attendees and sponsors alike.

Social Wall Events can increase engagement, create community, showcase sponsors, gather user-generated content, and enhance the overall event experience. But what exactly are they, and how do you set one up? 

In this complete guide, we’ll take a deep dive into Social Wall Events, covering everything from what they are to how to create one for your next event. So buckle up & get ready to learn about this exciting event technology trend.

So, what exactly are Social Wall Events?

Social Wall Events are real-time digital displays that aggregate social media content related to your event. These displays can take many forms, from large screens placed prominently throughout the venue to smaller displays at individual booths or tables. 

By pulling in social media posts, photos, and videos from attendees and event sponsors, Social media wall at events create a real-time, interactive experience for everyone.

Let’s dive deeper into how Social Wall Events work and why you need one at your next event.

How do Social Wall Events work?

Social Wall Events use hashtags to gather all social media content related to your event. Before the event, you’ll create a unique hashtag that attendees and sponsors can use when they post on social media. 

Once the event begins, the Social Wall Event display will pull in all social media content with that hashtag and showcase it in real time.

This creates a dynamic, interactive experience for everyone at the event. Attendees can see their posts and those of others on the big screen, making them feel like a part of the event. 

Meanwhile, sponsors can use the Social Wall Event to present their brand and connect with attendees.

Why do you need a Social Wall Event at your next event?

You should consider a Social Wall Event for your next event for many reasons. Here are just a few:

Increase Attendee Engagement

Social Wall Events are a great way to engage and excite attendees about your event. 

By showcasing their social media posts on a big screen, attendees will feel like their voices are being heard and that they are an essential part of the event. 

This can increase their overall satisfaction with the event and make them more likely to attend future events.

Create a sense of community

Social Wall Events can create a sense of community among attendees. 

By showcasing all social media content related to the event, attendees can connect and feel like they are part of something bigger. 

This can help build a loyal following for your event and increase word-of-mouth marketing.

Showcase event sponsors

Social Wall Events provide an excellent opportunity to showcase event sponsors. Sponsors can use the display to promote their brand and connect with attendees. 

This can enhance brand awareness and potential new customers. By featuring sponsors’ social media content alongside attendees’ content, the Social Wall Event creates a seamless, integrated experience for everyone at the event.

Gather user-generated content

Social Wall Events allow you to gather user-generated content related to your event. 

This content can be used for future marketing efforts and provide valuable insights into what attendees liked (or didn’t like) about the event. 

By seeing what attendees are posting about, you can better understand what’s resonating with your target audience and adjust your future events accordingly.

Enhance the overall event experience

Ultimately, a Social Wall Event can enhance the overall experience for everyone at the event. 

By creating an interactive, dynamic display that showcases all social media content related to the event, the Social Wall Event adds an exciting new element to your event. 

It can create a buzz and generate excitement, making your event more memorable and successful.

How to Set up a Social Wall Event

Now that you are aware why you need a Social Wall Event, let’s talk about how to set one up. Here are the steps:

• Choose a Social Wall Event provider

Many Social Wall Event providers are out there, so you need to choose one that fits your needs and budget. 

Look for providers that offer customizable displays and allow you to moderate the content on the display. Some popular providers include Taggbox, Tint, and Walls.io.

• Create a unique event hashtag

Before the event, create a unique hashtag that attendees and sponsors can use when they post on social media. 

Ensure the hashtag is easy to remember and reflects the theme or purpose of your event.

• Display the Social Wall Event prominently

Decide where you want to display the Social Wall Event. Ideally, you want it to be in a prominent location where attendees can easily see it. 

You should have multiple displays throughout the venue to ensure everyone has a chance to see their content.

• Moderate the content

As the event organizer, you’ll need to moderate the content that appears on the Social Wall Event display. 

This means removing inappropriate or irrelevant content and ensuring the display stays on brand.

• Analyze the data

After the event, analyze the data gathered from the Social Wall Event. Look at the most famous content and what attendees said about the event. 

This can help you improve future events and provide valuable feedback to sponsors.

Wrapping Up!

Social Wall Events are a must-have for any event enthusiast looking to enhance the overall experience for attendees and sponsors alike. 

By creating a real-time, interactive display of social media content related to the event, Social Wall Events can increase engagement, create a sense of community, showcase sponsors, gather user-generated content, and enhance the overall event experience.

When setting up a Social Wall Event, choose a social wall provider that fits your needs and budget, create a unique event hashtag, display the Social Wall Event prominently, moderate the content, and analyze the data afterward.

So what are you waiting for? Add a Social Wall Event to your next event and see the difference it can make!