With the rise of social media platforms, how people shop online has undergone a transformational change. Social commerce is an emerging trend that combines social media and e-commerce to create a more engaging shopping experience for consumers.
According to research, the social commerce market is expected to go up by USD 6,243.94 billion by 2030, and it will increase at 31.6% CAGR from 2023 to 2030.
Social media platforms such as Facebook and Instagram have been at the forefront of this revolution and offer features such as shoppable posts, product tagging, and in-app checkout options to make the shopping process easier and smoother.
In this blog post, you will learn how social media is changing the e-commerce landscape and how it has impacted social commerce in its Journey.
So, let’s dive in and explore the exciting world of social commerce!
E-commerce is when brands and businesses sell online through their website.
By definition, social commerce is bringing social content to your brand’s website and turning it into a shoppable gallery. This helps brands sell their products and services and receive better results.
Social content varies from user-generated content to social media influencer content to a brand’s content.
Social commerce platforms are more impactful in attracting people to your brand by providing visitors with social proof, which builds trust and converts website visitors and potential buyers into new customers.
Let’s understand the social commerce business
Over the period, e-commerce has evolved so much in its Journey. What changes has it seen? Well, the shift of command from brands to people is the primary of them.
By integrating social commerce into your marketing strategies, your business can leverage the power of social media to increase brand awareness, drive traffic, and boost sales.
Here are three factors sourcing it to understand social commerce and its workings.
It is driven by content
As you already know, social commerce is displaying social content on your website to make your webpage more engaging and achieve goals. Innovative content attracts more people and converts them into brand-loyal customers.
Now this content is mainly obtained through many sources, but the authenticity and trust of viewers affect it. This is where user-generated content comes into play. People put their faith in recommendations, honest feedback, and reviews given by existing consumers.
Also, reposting UGC on the brand’s page shows transparency and increases followers, hence driving sales.
Customer experience matters
In today’s digitally developing world, brands can grow immensely based on just their customers’ experience. People who shop expect a smooth and frictionless time on your website.
With the help of technology, the brand must work hard to provide people with that seamless experience. This can create brand awareness as customers can post about their relaxing time spent on the social commerce webpage through comments and by posting stories on their social media accounts.
Social commerce is growing your brand network and spreading your business name. This can be done through collaboration with social media influencers. With time, this practice of brands coming together with influencers has become a trend and has proven impactful.
People have the power to influence others, and incorporating this strategy into your marketing plan can help you spread your reach. Social is not limited to that, but as you expand your network, your sales and traffic increase.
Role of social media in the Journey of social commerce
Understanding how social commerce works and has shaped e-commerce into social commerce over the period tells us one thing that social media plays a significant role in this.
Not only this, but it also significantly impacts its growth. With time social media has become a source of building trust among website viewers, attracting more people, and then converting them into customers.
Social media does not stop there; it offers brands several advantages, such as building brand awareness through content posted by businesses and their customers, hence the best advertisement.
It also allows brands to expand their business on different platforms, generate UGC, and turn that into shoppable galleries for websites.
Social commerce is rapidly transforming the e-commerce industry and is providing businesses with new and innovative ways to reach customers. Social media platforms are not just for connecting with friends and sharing content but also for discovering and purchasing products directly within the platform.
As technology continues to evolve, we expect social commerce to become even more prevalent in the e-commerce industry and provide more opportunities for businesses to connect with consumers in new and exciting ways.
As we conclude, it’s evident that social commerce is revolutionizing e-commerce by providing businesses with new opportunities to connect with customers on social media platforms, ultimately leading to increased brand awareness and boosted sales.