How to Improve Your Website SEO and Increase Traffic

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Owning a business is nothing but a challenging job.

The businesspersons have to make sure that the visitors approach their products and services, instead of their competitors. 

Letting this happen demands you to carry out a lot of operations.  The first and foremost is the business website. You need to make sure that with an addition to all other factors, you have a website.  

This is an elementary part that is accountable to increase your website traffic and Search Engine Optimization. If you have better Search Engine Optimization services, then you have plenty of possibilities to convert the visitors into potential customers and to attract more traffic. 

And, you must be aware of this thing that the website optimized for the traffic has better measures like, bounce rates and time on page, which simply implies that Google might rank the website higher.

Earlier, the website owners integrate some search terms to the web pages to rank their website, even if they are relevant or not. This might be the reason that Search engines have improved their algorithms to prioritize only the high-quality website and content.  It only meant that Search Engine Optimization is now more complicated than just integrating the appropriate words to the copy.

But, even now, the struggle of the many brands is still on attaining the higher traffic on their websites. Though, it surely is remarkably essential for business success and contributes itself to achieving the bottom line and boosting sales.  

Hence, the crux is that the website is all that you need to have to get your name on the list of the best brands. Though website growth takes a lot of time, the end results will surely be remarkable.  So, if you are juggling around with your website to get traffic and a better ranking, then you are on the right page. Look below to know about the ways that let you get this in no time without more hassles. Let’s get started!!

Effective Ways to Improve Website Traffic and Ranking 

Examine Every Bit of the Website Data

It is true that just a single piece of data does not reveal anything, besides, when you have immense data then you notice every pattern. 

Consider the situation when only some proportion of visitors visit your website and do not click on CTA, then it is not a problem. But, things become scary when a huge percentage of visitors overlook the CTA. Hence, you have to make improvements. 

Google Search Console and User behavior report traffic data assists you to make an effective landscape. The analytics of user behavior reveals how the user acts when they visit the website. On the other hand, the Google Search Console shows the key measures, like bounce rate, number of unique sessions, such as the number of sessions, and many more. 

So, you need to examine the data for particular patterns, you can take assistance from different sources that notify you about the potential customers. Tell you – how visitors are discovering your website? Show you the pages that are getting more traffic etc.

Leverage LSI Keywords for Content Optimization

We cannot deny that Search Engine Optimization is the fundamental way to get traffic to the website. But, you must know that as well that the conventional SEO approaches are not result-oriented. And, the reason behind it is Google’s Hummingbird algorithm has turned SEO to a large extent. Rather than prioritizing only the keywords, Google is now looking at the topics or content as well. You must be in a dilemma about how Google is understanding the content’s topic? LSI keywords are the reason behind it.

LSI keywords are the phrases and words that are correlated to the target keyword. Like, if you have written and publish the content related to social media, then its phrases and words would be:

  • Twitter
  • Facebook page
  • LinkedIn
  • Pinterest
  • Viral content

Google after noticing these LSI keywords in the content, will get an idea that the content is related to social media. To get the LSI keywords, visit this LSI page. From here, you will get a plethora of LSI keywords for your topic.

Use Your Email Listing

Emails are also a prominent and versatile way to have a high Rate of Interest (ROI). Many methods for brands are there that they can use to get benefits from email subscribers. Allow those email subscribers for sharing the content with the family and friends. The results will definitely be the leads from the current subscriber and new website visitors. 

In addition, the email marketing software has made it seamless to track and examine the email campaign’s effectiveness. And, if you notice some boost in the website traffic, then you will get an idea from where this traffic is coming.   Use these analytics to take benefits. But, assure that you are tracking the new traffic source to estimate the efficiency of every mail you have sent. This will help you to find out the exact way of attaining the leads. 

Take advantage of those analytics. Make sure you’re tracking the source of new traffic so you can measure the effectiveness of each email you send. This will also show you how you’re getting new leads.

Improve the Social Media Presence

Ignoring social media is not going to give you the demanded results. It is known to all that social media users all around the globe are growing at a large pace. If you only have the Facebook profile, then it is not going to work for you. Now there are many other social media platforms that assure your active presence. Instagram, Snapchat, Twitter, LinkedIn, and Youtube are some of those.

Also, just creating a profile is not enough, publish the content on those social media handles regularly. Do more efforts to attain as many followers as you can. Integrate those posts only that makes the visitors engaged and they prefer to communicate directly. This is how you can get more new leads. 

Only if your profile is followed by some followers, does not imply that they are visiting the website as well. So, you should post the links to those social media pages to assure that you are getting organic traffic to the website. Posting the links constantly will boost the chances of yours to get the traffic and clicks.

Like the email strategy, the links can be used for tracking to know where from where the traffic is coming. Also, you can check which social media handles are responsible for generating more traffic; besides knowing the posts that are accountable for the highest engagement rate is also probable.

Prefer Long-tail Keywords

Including only the most leading keywords is not just the thing, you need to use those keywords that are more related to the services and products you are dealing with. 

Soon, Google and other popular search engines will find out the blogs or websites for that specific subject. It will surely give an improvement to the content in the search engines and enable your potential customers to track you.

Do not forget that Google ranking is all about the significance of having a specific niche topic. Like, this write-up is meant for those who want to know how to improve SEO and get high traffic on the website. 

Include the Video Content

Videos are more preferable to images and texts. This is the reason, more than half the percentage of marketers like to use the video content online- it generates almost 150% more traffic than usual.

So, it is better to give what is in demand. It is advised to set up the YouTube channel and regularly integrate the new videos. The video content can be created and edited easily, hence, it is not required to spend a lot of time to generate the video.

The visitors like to watch the video instead of reading. That is why the marketers claim that the video content assists them to boost the website traffic. Therefore, it is required to integrate the videos on the website, also, you can send your customers the videos on the social media pages and emails. 

Besides, you can also blend the video links to the blogs as well. Eventually, the sole purpose of the videos is to create new leads and improve website traffic.  And, if you are not using them and do it right now to improve your visibility.

Start Blogging

Have a website, but do not have blogs? Not the right approach!! You should begin creating blogs as a priority.  

Here, you do not have to worry about the industry or the business you are into, preferring blogging will surely give you the immense traffic and obviously, the new leads.

However, while executing this, you have to assure that your blogs hold the capacity to make the visitors visit again. They are one of the best ways to enhance Search engine optimization as you are adding the new blogs to your page on a regular basis.  

Also, you can give a try to the guest blogging. It, definitely, will take your approach to a higher level, you can, therefore, notice an increase in the website traffic. It is because of the reason that the guest blogs are known for establishing the backlinks constantly; which is an ideal factor, though.

Hence, you have enhanced the SEO strategy, and now, you can get the organic lead to your website as well. With the regular posts, you will notice more leads and traffic on the website.

Consider Influencer Marketing to Build Credibility

You can create more website traffic only if you have website credibility. One of the tried and tested methods to achieve this is by taking benefits from the relationships you have with the influencers. 

This strategy can be implemented in many ways. If you have the ability, then you can ask celebrities for brand promotion. It is advisable because they are well-recognized and gained the trust of all. Working with them will assure that your business is legal. Their recognition will attract more visitors. And hence, you can be more loyal and potential customers to your website.

Assure That the Website is Responsive and Fast

There is a very negligible percentage that browses the internet on desktop PCs. Saying that-those days are gone now is more appropriate!!

Nowadays, all prefer to leverage the mobile to access everything; the main reason is that handling it is very easy and it is totally convenient.  If you are allowing the visitors to check out the website on the PCs then, you are losing a great level of visitors.

Therefore, it is mandatory for you that your website should be mobile-responsive. It should fit in every screen size and does not irritate the readers to scroll up-down, right-left to read the content.

Despite all this, assure that your website holds the best loading speed. No one likes to wait on the website to get open. If your website does not have an accurate loading speed, then, you are losing the visitors. They will move to another website if your website is taking more than three seconds to load.

Obviously, you do not want this to happen. Therefore, check if all the webpages are optimized technically or not. Make it clutter-free, do not include the redundant data on the website.

Wrapping it Up

This is all!!

Now, you have an all-inclusive list of the ways that you should implement it to your website. We assure you that your website will get immersive traffic and higher ranking.

What are you waiting for? Do it now!!

Do share your views with us, let us know how did you like this article. If you have some queries then ask us in the comment section below. 

Thanks for sparing your valuable time reading this piece of write-up.

Also Read:   How to Develop an Effective Content Strategy for Events

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