Virtual Audience Engagement Guide For 2022

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Engaging the audience is the biggest challenge for virtual event hosts and organizers. Because with so much happening in the online space at once, the constant notifications and thoughts about other tasks can easily distract your audience attending the event from their devices. 

So while planning a virtual event, the organizers need to be smart and work on constantly engaging the audience. It is possible when you show or give your audience something that is interesting or valuable for them. Tell your audience that the time they will give to your event is more worth it than their other tasks. You can do this by applying some of the best ideas for engaging the audience in the virtual event.

Ideas To Engage Your Virtual Audience

1. Add a Social Media Wall

Social media content is personalized, which is why it is so interactive for the audience. So adding a social wall to your virtual event room will attract your audience. You can do it two ways: either create a pre-planned social media wall and display it at your event platform or create a live social wall, where you ask your participants to interact and share their thoughts or questions. Your event audience will be excited to get featured on your social wall, and it will motivate them to actively participate in the event.

Unfortunately, most of the virtual events have nothing but windows to other attendees’ screens, and a place with good background and lights for clicking a picture looks impossible.

Choose a specific hashtag to easily create a live social wall and share it with your audience so when they post on social media, they use the hashtag. It will help you easily track their activities and show them on your social wall. You must also pick a social media aggregator and monitoring tool to easily collect social media content and share it on your event platform. 

2. Hire Entertainment

Invite entertainers to your event and make it interesting for your audience. Holding the attention of the audience at events of long duration is a real challenge, and since entertaining people is their natural talent, you should hire them for virtual event engagement

This is a good step if you are organizing a large-scale virtual event. If you want to have some entertainment programs for your small-scale event, you can invite local artists or promising upcoming talented artists. 

So if you allow your audience to engage and converse with their fellow attendees, you will be giving them a platform to explore new opportunities. And trust us, your audience will love this about your event. 

Dance performances, stand-up comedy, magic shows are some great examples of entertainment activities. You can also host a DJ jam session to interest your audience. If you are looking for live engagement, you can do an open mic activity. 

3. Add a Virtual Photo Booth

One of the highlights of events for attendees is finding a good background and light to click some good pictures. Unfortunately, most of the virtual events have nothing but windows to other attendees’ screens, and a place with good background and lights for clicking a picture looks impossible.

The best practice of sharing freebies is to tell your audience about the freebies but share them during the end of the program. Mention them during the promotions and throughout the event to build up the excitement. Your event audience will be excited to get featured on your social wall, and it will motivate them to actively participate in the event.

But with the innovations in technology, virtual event organizers can now add customized backgrounds, stickers, and even immersive and interactive virtual experiences. You can also create virtual photo booths for your audience to hang out and click pictures. 

This is a good step if you are organizing a large-scale virtual event. If you want to have some entertainment programs for your small-scale event, you can invite local artists or promising upcoming talented artists. 

4. Increase Interaction with Polls

Polls are one of the best engagement tools in virtual events. They are two-way communication, but most importantly, the audience does not have to put in a lot of effort into responding to polls which is why the engagement rate is so high. 

Tell your audience that the time they will give to your event is more worth it than their other tasks. You can do this by applying some of the best ideas for engaging the audience in the virtual event. Your event audience will be excited to get featured on your social wall, and it will motivate them to actively participate in the event.

You can create short polls and present them to your audience throughout the event to ensure they are attentive to the event programs. The polls will also help you understand your audience better and their interests. So, create relevant posts for your upcoming virtual event.

5. Open Interactions Between Audiences

Events are not just a place to gather and get information but also to connect and network with like-minded people. While this is easily possible in the in-person event scenario, it becomes a huge drawback in virtual space events. However, event technology tools are used today to solve this problem. The latest features allow for open communication between the attendees, that is, of course, if the host allows. 

This is a good step if you are organizing a large-scale virtual event. If you want to have some entertainment programs for your small-scale event, you can invite local artists or promising upcoming talented artists. 

So if you allow your audience to engage and converse with their fellow attendees, you will be giving them a platform to explore new opportunities. And trust us, your audience will love this about your event. Your event audience will be excited to get featured on your social wall, and it will motivate them to actively participate in the event.

6. Share Virtual Goodies

Your audience will love getting freebies; after all, who doesn’t like free goodies! The goodies could be any free resource tool or information that is valuable for the audience. 

The best practice of sharing freebies is to tell your audience about the freebies but share them during the end of the program. Mention them during the promotions and throughout the event to build up the excitement.

 However, event technology tools used today to solve this problem. The latest features allow for open communication between the attendees, that is, of course, if the host allows. 

This is a good step if you are organizing a large-scale virtual event. If you want to have some entertainment programs for your small-scale event, you can invite local artists or promising upcoming talented artists. 

Tell your audience that the time they will give to your event is more worth it than their other tasks. You can do this by applying some of the best ideas for engaging the audience in the virtual event.

 It will create curiosity and heighten the feeling of wanting the freebies in your audience, thus keeping them on their toes throughout the event. This practice will keep your audience hooked to your event and encourage them to attend it till the end.

Over to You

Now you have the best six ideas to make the event engaging and get your audience to participate in the event. While planning your next virtual event, include one or more of these activities.

If you want to have some entertainment programs, apply these tips and ideas to your next virtual event, and thank us later. 

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