It is tough for cosmetic products to survive in this industry. The reason is because of the competition present. Brands look for ways to get customers and make them want to try out lip balm. You can create lip balm to be amazing and of wonderful quality, but if shoppers are not drawn towards it, how will they think about getting it. Here it is a good idea to concentrate on lip balm packaging boxes. When they are designed in an eye-catching way, the box will stand out.
Interesting facts about lip balm packaging boxes
To make their product get noticed in front of the competition, businesses should make these boxes look good. They are used to store the lip balm container.
It provides a safe enclosure to the container and keeps the product safe from external influences. More potential customers can be attracted to lip balm when the packaging is made according to their wants.
The following are ten facts that you can keep in mind when it comes to lip balm packaging:
1. Find out who the customer base is
Start by finding out who you are making the packaging for. You can look at which colors, fonts, designs, and images they will be drawn towards when you know this.
Lip balm can be for males and/or females. You can make it special for kids, teenagers, adults, and elderly. If it is for men, you will focus on creating packaging that looks strong and manly. The one for ladies can be soft and sophisticated.
2. Keep product safe
One top priority of the boxes is to preserve the product. The lip balm is delicate and requires special packaging so that it is kept safe. The boxes must fulfill this purpose.
Here focus on getting the right size box that will keep the product securely. There should not be much room in the box and too little as well.
Look for a durable material to make the boxes from. Cardboard and Kraft are good choices here. They are strong.
3. Pursue branded packaging
Suppose you want to market the brand and product in the store focus on creating branded packaging. It is necessary to include a brand name, logo, tagline, etc., on the box.
When consumers like a product, they usually recommend it to others by telling the brand name. A logo can be seen to be your unique identity. Take advantage of this marketing potential. Design a memorable logo that you can print on your packaging.
4. Opt for “green” materials
It is now a necessity to employ natural as well as recyclable materials to make the boxes from. You cannot compete in this industry if you do not use these. Consumers will not think about buying from you when they see that you are careless and do not care about the environment.
Cardboard boxes are one of the top ones for those looking for nature-friendly packaging. They are not expensive, are simple to recycle, and also easy to reuse. Kraft ones are also increasing in popularity.
5. Choose to be simple
Some brands may think that simply does not attract. This is wrong. Many individuals now prefer designs that are simple and also minimal when it comes to packaging. The old trend of boxes having shiny graphics along with complex patterns is now outdated.
Simple floral and dotted patterns are preferred when it comes to the boxes. If you wish to be simpler, you can choose a single solid color that will be the background and have text printed. The text will be in a light color on the lip balm boxes.
6. Avoid bright colors
When it comes to lip balm, it is a small and simple product. The packaging should give across this message. Avoid using bright along with intense colors when designing the packaging. It is better to opt for shades that are relaxing on the eyes.
Try and create an overall design that is soft and natural. This can give a positive impression to consumers.
7. Consider transparency
Lip balm packaging can be transparent. Transparency tends to be a major point in making people think about buying something. You need to focus on this. Customers wish to see the lip balm before buying it. They want to know its color, how it looks, etc.
To do this, include a small plastic window located on the front of the box. People will get to see part of the actual product. They will be more confident in getting it.
8. Let customers know what they are buying
There are some things that shoppers need to know about lip balm before they think about buying it. This includes what flavor it is, its ingredients, expiry date, warnings, how to store, etc. It is important to include this information in the packaging.
Find out what people need to know about lip balm and add the information in.
9. Focus on typography
The font that you use to add any details on lip balm boxes matters. It must be a readable one. The size should be prominent as well. Choose colors for it that will not make it confusing to read.
Invest in attractive fonts which match the message you want to give to customers.
10. Consider customization
Customizations can make the packaging appealing. The packaging should be presentable as well as inviting. Consider alluring finishing choices as well as modern printing tools here.
Make the box customized with the right shape, size, and design that will draw customers’ eyes. Lip balm packaging boxes can help a brand out and increase sales. This is only if they are designed so that they attract the right customers. The boxes must be strong and keep the product safe from any harm. Invest in the best material suited to the product.