Most marketers say that social media has helped them immensely increase exposure of their brands. By just spending 6 hours every week they are able to increase traffic and sales their businesses record with almost no cost at all. Indeed, social media has become an important part of any marketing strategy. Any marketer not yet maximizing the opportunities that social media presence is missing out big time. Whether you’re a startup, a small or medium-sized business, you can use social media to grow your business without spending a fortune. The following are some of the ways that social media marketing can benefit your business.
Increase web traffic
By creating unique content and publishing it on social media, you can drive substantial traffic to your site. Your website content needs exposure and few platforms offer greater opportunities than social networking websites. Social channels present an excellent way to get people to know about every new post you add to your blog. You can be confident that growing your social media audience will ultimately increase the traffic your website receives.
You can also use social chats to increase your brand’s visibility, showcase expertise in your field, get the attention of potential customers, as well as drive noteworthy traffic to your website. One common mistake many marketers make when it comes to publishing content on social media is succumbing to the temptation to be too promotional. Instead seek to offer value, allowing people to follow your brand.
Increase brand awareness
One of the reasons why many marketers prefer social media is because of the cost efficiency of the platform. When you want to increase a business’ visibility and syndicate its content, social networking websites are the perfect platform. Social media provides a broad audience with whom you can engage. Take time to create your business profiles and as you grow your audience, start using the social media journals to interact with your customers, business partners, sponsors, and employees. As you do this, you increase your brand awareness. As your social posts get to more and more people, your brand becomes more and more recognizable.
Establish your brand as a thought leader
For people to follow your brand on social media, they need to be convinced that you have a perspective that is unique that other businesses that they follow do not already have. That is why it is extremely important for you to establish your brand and yourself as a thought leader. People need to know that you understand your field and can help them out when they have questions they really need to be answered.
You need to become the go-to source when people are looking for information on any topic within your niche. In the process, these potential customers build trust in your brand and by extension make you the go-to business from which they buy. It is even better if you can present yourself or your business as a technical expert. According to a recent report by Edelman Trust Barometer, 63% of people are quick to trust technical experts and only 42% trust businesses.
Social networking sites offer the perfect platform for potential customers to express their interest in your products or your brand. Even before you convert those followers into customers, you can first make them interested enough in your brand to become qualified leads. Indeed, most of the advertising formats available on social media are designed to help you collect leads.
Social media does not only help you generate leads, it can boost your sales. You can use your social media channels as part of your sales funnel. And as you grow your audience on social media, you increase your sales volume. From the very first moment of contact with a new potential customer to the moment that customer buys your product, the whole process can happen on social media.
Marquis Matson is a writer, social media manager and SEO content marketer at Social Growr. She currently lives on the coast of Ecuador, working remotely as a freelancer. Her primary focus is on building online visibility of new, up and coming brand, particularly brands that promote health and wellness. She lives a nomadic lifestyle, though is originally from California.