The fact can’t be denied that there is overall an 8 seconds span of users attention. It clearly means that you have very few seconds to prove your design worth exploring for more. You need to have an appealing website design which attracts users at first glance and compels them to stay there for long. If you are not able to target the users, this will result in website abandon and no conversions.
A good website design plays a crucial role in binding the visitors through its eye-catching appeal and smooth navigation. If you don’t achieve an attractive interface for your website, you may not be able to get desired conversions for the associated products/services in 2019.
Modern web design companies know how to captivate visitors at a first glance and so they do by building enhanced web designs for businesses. Rather, each web design company provides a checklist that can be followed to create a conversion-oriented web design.
Here are the web design tips with detailed description:
Create easy navigation
When it comes to achieving a good website design, smooth navigation is always there to work on. Every web designer or a website design company should emphasize on it while designing a website to get higher conversions. Easy navigation makes users explore the website as per their convenience which leaves a positive impact on them. This is the factor which strengthens the entire website and ensures favorable results for the same. If you also want to have maximized conversions create your website with easy & direct navigation.
Own a responsive website
There are chances of website abandon when users don’t find it mobile-friendly. This is the mobile era where everyone wants to tackle their day to day activities via their smartphones, laptops or any other smart device. If you don’t have a mobile website for your business, you might be losing a greater audience. Therefore, it is suggested to build a responsive website which renders a high-quality interface and can be easily accessed on a variety of smart devices possessing different screen sizes.
Use faces for better engagement
Images that are having faces with expressions are in trend and attracting a majority of the audience. It is said that putting the web page related image convey the exact meaning and an emotion with it which instantly captivates users mind towards it. Mirroring the feelings of users for the service or particular product and putting it on the canvas is the best strategy to make users stay on the page for long. This definitely helps business receive optimum conversions. Also, avoid using irrelevant images as it may leave a bad impact on visitors.
Put genuine reviews & testimonials
Genuine testimonials and reviews are the best-recommended tactics to earn a goodwill and credibility among users. Putting clients’ mouth of words matters a lot for a website. It not only makes users stay but also provides them a satisfaction that they stocked a good company to buy products/services. Testimonials are the social proof that sometimes prove the best way for users to choose a brand. Right now, users conduct an analysis of the brand’s reviews and then make decisions to opt for it. In upcoming time, the ratio of searching testimonials will be high. So, design carefully and put content properly.
Quality content placement
Don’t make your website complicated with heavy and tons of content. Today, users find it boring to read paragraphs about something they are interested in. Thus, they find the sources where precise, clear and to the point information is given for the particulars. But, the content should be qualitative and match the visitor’s purpose of the search. Contacting a professional web designing company will solve all the issues as they are apprised of the latest trends and know how to play with words.
Clear & concise CTAs
Whether it is clicks or conversions, both completely depends on attractive CTAs that attract users to make them click. Any communication made by users over the website is done through these CTAs. These are the only mediums that have interesting text written over them that compels visitors to click here at least for once. Designing CTAs for a website is simple but make sure that these should be intuitive and clearly visible over the web page.
Make sure about USP
The unique selling points are the key factors that make a website powerful and differentiate it from other businesses. Website’s USP draws the users’ attention towards the specialties they offer to the clients. This creates a good impression on them in terms of the firm’s goodwill, reputation and service quality.
By going through all the tactics, you must have got the idea that how a good website design can boost conversion rates. You may find some other trending web design techniques by surfing the web. Implement the ones that you find suitable for your business. You will see a drastic change in your business conversion rates.
About The Author:
Being a professional web designer at Sparx IT Solutions, the author offers quality services for each project assigned to him. He is passionate towards his work and does it with enthusiasm to achieve desired results. Besides, he is also fond of writing blogs on different website design topics to make the users aware of the trending concepts.