If you are seeking for the most productive marketing tactics for the enhancement of your brand, you need to keep your strategies that are in-line with the organic behavior of humans i.e. lethargy.
Voice marketing is on the high-rise these days because humans are particularly lazy. Many premium brands in the market have made it to the top because they focused on providing user convenience. For instance- Uber is famous because getting a taxi is now made easier with the platform, Swiggy makes easy delivery of food etc.
Since people are too intrinsically lazy, they prefer speaking over typing and voice search proves to be a highly valuable tool in context to that. Voice marketing too has got a boost due to escalation in the number of individuals using smart devices such as Google Home and Amazon Echo that are enabled with voice functionalities.
This brings in an immense need for the full stack digital marketer to enhance their voice marketing in the upcoming time to stand out. Here are some pro tips for enhancement of voice marketing tactics in 2019 and beyond:
- Get set for the new voice ads
It has been heard that Amazon will approach brands to execute advertisements on their echo device. If this holds to be certain, then there might be paid media opportunities in the upcoming period soon for the voice.
Talking about “brand voice”, in the next coming years it is obvious to see the change wherein the SEO marketing experts will be developing recognizable voices for the brands that can be heard on devices that assist voice.
Even in the present time, Apps like Google’s actions and Alexa’s skills offer opportunity to the brands in exploring the space. This is helping the brands to get all set for the upcoming growth where the voice marketing is going to rise exponentially.
- Target the Answer Box in Google
The answer box in Google assists power voice search. SEO needs to be optimized by the SEO marketing firm in USA for ranking in this segment.
Brands must implement keyword research for identifying the queries that their potential clients are seeking. Some of the tools that can be of help in this regard are Moz, SEMrush, Keyword Planner and Conductor.
You can thereafter develop content on your website that directly or indirectly provides an effective solution to the general queries of people. Structure these answers in formats such as table, list or bullets so that the content is conveniently selected out and appended to the answer box of Google.
Next step is utilizing that structured data. Various search engines including Google, are pushing the online experts to organize their data with the help of structured data. Structured markup is an effective way to ensure that your content is highly utilized and read out on Google home devices.
- Schema markup for developing “how to” content
In 2017, questions concerning “how to” were highly sought-after on voice assistants by the users.
This brings a great need for the online marketing strategy consultants to develop various sorts of content for businesses and brands that answers “how to” in such a format that is easily understood by the search engines. This is feasible with the help of schema markup. It is a piece of code that is included in web content.
Schema markup especially comprises structured vocabulary that enhances your content with additional meaning. By utilizing “how to” schema markup in your site content, you offer virtual assistants and search engines with precise instructions on the queries related to “how to”. Not only this, pages that have such markups have more chances of returning than the ones that do not have the mark ups.
- Mobile page speed optimization
Though there is an explosive accessibility and popularity of smart speaker devices, they cannot in any way compete with the convenience and sheer ubiquity of smartphones.
For on-the-go voice search (such as finding local businesses), consumers will search for or speak on their mobile devices only. Therefore, any voice strategy would be incomplete if mobile SEO is not involved in the picture.
Speed is the essential aspect on mobile devices and even Google penalizes slow sites. If your site will load quickly on mobiles, the consumers will experience smooth and swift going from voice search to your site. This will also give you an added advantage of visibility and ranking in mobile search.
To gain information on your site’s speed, get it a run through PageSpeed Insights or Mobile Friendly Test on Google. You will get recommendations on boosting your site speed on mobiles, the implementation of which will offer you better chances of returning for queries in the voice search.
It is highly significant to pen down that the future of voice advertising is going to be very bright. As a start, Amazon has currently launched a 7 inch screen powered by Alexa, while Google has also launched Google Smart Display- its own competitive product.
Whether it is with voice advertising, voice search or the presence of a brand on voice devices, voice is all prepared to rise in the coming period as a leading marketing channel. These voice marketing tips will offer you a powerful commencing point so as to build up your presence on the voice channels.