Guide to Improving Sales Process with a CRM for Small Business

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A common scenario in every sales business is that sometimes they are doing very well and sometimes they are struggling to close deals.

Many would say the problem lies in their sales reps and the easiest way out is to fire the ones who are under-performing and hire more talented people. But would this solve your business problem forever? I bet it won’t. Because the problem lies in the sales process and not the employees. And it’s true!

Don’t believe me? Consider this: 62% of B2B businesses lack a well-defined sales process. But, they fail to figure it out because only 4% of the customers lodge a complaint when they face an issue while the rest quietly switch to another service.
If your company is facing similar issues and your sales reps are losing more deals than winning, this guide is for you. Here you will find valuable information that will allow you to revamp and improve your sales process to achieve success.

Why Do You Need to Improve Your Sales Process?

Business is all about maintaining healthy relationships. You cannot simply continue to sell your product or services without building a proper relationship with your customers. A good relationship ensures that your contacts (customers) will not churn.

Sure, it’s easy to maintain relationships when you have limited customers but the problem arises when your growing business have to deal with multiple customers and prospects. Tracking countless interactions can be a tough ask for any firm. So how you are planning to tackle this problem?

If you look around, you probably realize that the answer lies in technology as more and more growing companies are turning to CRM. Yup, that’s right! A CRM for small business can turn out to be a valuable investment for your growing company. And guess what, it won’t cost you an arm and a leg.

For instance, Funnel CRM, the best CRM for small business, requires zero learning curve (meaning you can instantly move from spreadsheets to CRM without any problem). Plus, its premium plan costs just $39 a month, while a typical enterprise sales deal is at least 5X of that price.

More importantly, investment in CRM software is increasing with time. According to Forbes Insights and Brainshark, 53% of the top companies have invested in CRM to drive sales productivity. Why? Well, for every dollar you spend on CRM, you can make up to $8.71 that is equal to an ROI of 771%. Remarkable, isn’t it?

So without further ado, let me show you how an easy-to-use CRM for a small business like Funnel CRM can allow your sales force to drive more conversions and close more deals.

• Minimize Manual Data Entry

Salespeople hate manual data entry. It’s a painful task that takes a lot of their time and bars them from focusing on the real work—doing sales. With CRM adoption, your sales staff can efficiently reduce the time they spent on data entry. Thanks to automation, top CRM software can significantly reduce manual data entry.

When your sales staff has to manually record the capture of every possible lead it becomes challenging for them to track each of them. However, with its web contact forms and contact list importing capabilities a modern-day CRM can make things much easier. This gives your sales team ample time to work with your customers and prospects.

Above all, they can generate more leads and get a centralized place outside their messy inbox to nurture and convert leads.

• Segregate Your Deals and Relationships

Your salespeople want to sell. They don’t want to fight with a clunky CRM for small business. They want a software that can automatically sort deals by stage (new, negotiation, proposal, won or lost) so they can establish better relationships with your prospects and customers. Rather wasting time on figuring out where they left of a relationship.
When your sales team can mark deals as won or lost and add notes why they lost a deal, it will become easier for them to avoid the mistakes they have made in the past while handling the deals.

This way, converting prospects into customers becomes way easier. In addition, they will have all the vital information in hand that they can use to their advantage. Furthermore, when they are able to segregate between their deals and relationships it won’t be an issue for them to focus on the ones that are more likely to convert.

• Strategize Your Way to Success

Using a CRM for small business will enable you to efficiently manage your sales pipeline. This will help your sales staff get the timing down because time is critical when it comes to winning or losing a deal.
Besides this, when your sales rep know where a prospect stands in their sales pipeline they can strategize their approach accordingly.

This way they can compare different options and maintain the balance of their deals. Most of all, it gives them a good idea when they need to engage and approach a prospect for a winning deal. This proves really handy in a collaborative team, especially when sales reps are required to let their representative or sales manager know about the time frame.

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