Do you have a specific definition for leads? What do you think an ideal lead is? In my opinion, a lead is a qualified potential buyer of your product/service who shows some level of interest in the buying process. In the similar manner, lead generation is a process of stimulating and apprehending the interest in the offerings (product or service) for the sake of enhancing the sales figure. There has been some drastic transformation in…"How has Lead Generation Changed with Time?"