The cannabis market is fast-growing and this only means that competition is getting stiffer by the day. One area that joint sellers are investing a lot in is the packaging. They want their joint cases to stand out from the competition while observing the laid out legislation.
As a joint case designer, your job is to connect with your audience through product packaging. This is how you can establish continual loyalty. Your message needs to be credible just as much as it needs to be attractive. This does not come easily unless you apply the right design strategies.
Here are some of the best practices you should observe:
- Child-Resistant Construction
The law requires your joint cases to be childproof and senior-safe. Some of the top considerations for this include:
- Sturdy construction
- hard-to-open packaging
- heat-sealed bags
- Opaque containers
Overall, your joint cases need to discourage underage individuals from developing an interest in your joint product while encouraging adult consumers to consider it.
- Correct Labeling
The content of your product needs to be correctly labeled on your packaging. You need to use simple language that the audience can understand. You also need to use prints that are bold and visible. If the product is sold overseas, make sure you provide a translation. Generally, transparency is critical in cannabis marketing, so you are expected to observe it in your casing design.
- Long Shelf Life
Customers expect their cannabis to stay longer without going bad. This can be guaranteed by the right packaging. So, you need to pick a casing material that has a better shelf life. For example, glass has a better shelf life than plastic because it is non-porous and does not leach any harmful chemical. So, it is a better choice though it is expensive to design.
Though it is not compulsory to use biodegradable and environmentally-friendly packaging for your joint products, it is a good practice that is geared towards promoting a sustainable economy. Preferably, you should go for casing materials that are 100% recyclable. At least, this will ensure that there is no careless disposing of and that the environment is not polluted.
- Customer Education
Customers expect something extra in your packaging and there is no better way to answer them than to provide some form of education. Of course, it should be related to your joint product. You can briefly describe the following:
- The content of your product
- The intended effect of your joint
- Basic information about your company
- Things that set you apart from your competition
- Packaging Quality
Your customers need to see that your joint casing is high-quality. In this case, you need to consider the following:
- Smell-proof packaging
- User-friendly containers
- Visually-appealing casing
- Secure construction
Through packaging quality, it is easy to convince the customer about the uniqueness of your cannabis product. Customers find it easy to relate to a brand that has a distinguished casing.
When designing your joint case, you have to invest so much creativity while still meeting the legal obligations which come with cannabis packaging. That’s the only way your casing can be accepted by your target audience and the law enforcers. As a start, you should implement the above practices.